Monday, 1 March 2010

Margin Fashion Tradeshow 2010

So, it's been a very busy few months for my sister Sharleen and I with our Kalman Lee business and all. Shar and I were working round the clock and across different time zones to get everything ready for Kalman Lee the designer t-shirt brand's first fashion tradeshow Margin on Feb 14-15 in London. I flew to the other side of the world from NZ to London a few days before the big event to help finish the final preparations. With 8 fresh new designs we were as ready as we could be!

The first day Shar and I were so nervous but as the media and buyers started to pour in, we started to relax. We had an excellent area that we shared will some very talented fashion designers (big shouts out to our new mates from Fat Gold, Villainous Visard, Elenany, Kiddo/Planet of My Own and all the other amazing people we met).

In the 2 days, we were photographed by a number of fashion blogs and by Esquire (hopefully they use the pics) and as our confidence grew, we made as many contacts as we could - not only with potential buyers around the world and the media but with other designers and we really loved the great support of everyone in the same boat.

We were exhausted by the end of it but we had such a fantastic time at Margin that we were sorry to see the end of it. Overall, Shar and I thought our first attempt into the fashion industry was a great success and we really appreciated all the interest and feedback we got.

Since then Shar's been on holiday in NZ and I've been on holiday in the UK but we've also been busy replying to all the emails, twitter messages and calls from blogs, reporters, new fans that we have be receiving and chasing up those stockist contacts we made.

We'll post some photos soon but in the meantime,
check us out at some of the below links:



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